PALM + PINE
Palm + Pine is a yoga studio nestled between bluffs in downtown La Crosse, Wisconsin. I was invited on board by founder Kat Soper to assist the existing brand on its journey to connect with its audience in a holistic way – both on and off the yoga mat.
One of the most important facets of Palm + Pine's brand is an emphasis on making conscious choices. We make choices everyday, and by practicing yoga we consciously dedicate time in the day and space in the mind to channel intention through breath and movement.
Where the magic happens is when this channeled intention continues off the mat into the choices we make when we walk out of class. Palm + Pine's client base is humans who live mindfully, value community, and believe that to make the world a better place they must begin with themselves.