Medtner Society of Korea

brand identity

Founded by two doctoral students Haeshin Shin (Boston University) and Hanna Choi (The Royal Conservatoire of Scotland), the Medtner Society of Korea is an association focused on increasing awareness of the accomplishments of Russian composer and pianist Nikolai Medtner (1880-1951).

While he performed his own compositions, Medtner was uninterested in promoting himself, resulting in less fame than other composers of his time, like Beethoven. (And everybody knows that guy.) Haeshin and Hanna, natives of South Korean, recognize the lack of recognition for Medtner, specifically among Korean audiences. To increase awareness of his virtuosic accomplishments, MSK has collaborated with musicians in Boston, Moscow and Seoul, with plans to hold concerts, conferences and educational lecture recitals in his name.

MSK needed a way to become recognized as their travels and education continued. Their logo, an elegant abstraction of the letter M, illustrates the kind of organic fluidity and motion that one might experience while listening to music. Paired with a sturdy typeface reminiscent of Russian design during Medtner's lifetime, the logo as a whole twists historical reference into a modern look.

Immersing myself in the brand, I listened to Medtner while working on this project and say that I'm a fan.