Medtner Society of Korea

+ brand identity
+ web design
+ collateral

The Medtner Society of Korea is an association founded by doctoral students Haeshin Shin, Boston University, and Hanna Choi, The Royal Conservatoire of Scotland.

MSK is dedicated to increasing awareness of the virtuosic accomplishments of Russian pianist and composer Nikolai Medtner (1880-1951). Haeshin and Hanna, both natives of South Korea, recognized a lack of familiarity with Medtner among Korean audiences. To change this, conferences and educational lecture recitals have been hosted in his name in Boston, Moscow and Seoul.

As their travels and education continued, Haeshin and Hanna needed a way to build awareness around their society. The logo is an elegant abstraction of the letter M and suggests the organic fluidity and motion of music. Paired with a sturdy typeface reminiscent of Russian design during Medtner's lifetime, the logo as a whole twists historical reference into a modern form.

To immerse myself in the brand, I listened to Medtner while working on this project and can say that I'm a fan.


Images of Medtner as pictured above are borrowed.