Dixon Limos

brand identity
web design

Inspired by a few less-than-par experiences in renting limos and busses for personal or business events, Helen Dixon, founder of Dixon Limos identified an industry in need of a higher standard in the Madison area.

The business model was crystal clear from the start: Exceptional quality at an affordable price. Anyone who's rented transportation in the form of bus or limo knows that it can quickly burn a hole in your pocket; and for the price, quality shouldn't be an option, but an expectation. Helen and I worked in close collaboration to develop a brand that through clean, modern edges evokes a bold confidence. As Dixon Limos services the surrounding communities of Madison, the desire is to set a standard that quality services should, and can be, expected.