Dixon Limos

brand identity
web design

Motivated by her own less-than-okay experiences in renting transportation for personal or business events, Helen Dixon, founder of Dixon Limos identified an industry in need of a higher standard in the Madison area.

The business model was crystal clear from the start: Exceptional quality at an affordable price. Anyone who's rented transportation in the form of bus or limo knows that it can quickly burn a hole in your pocket, and for the price quality shouldn't be an option but an expectation. Helen and I worked in close collaboration to develop a brand that through clean, modern edges evokes a bold confidence. Dixon Limos services Madison and its surrounding areas with the desire to set a standard where quality service should, and can be, expected.