Rachel Wunsch Design is an individually-run studio focused on empowering small businesses through meaningful and strategic design. No matter the project, the goal is to tell your story the right way.
Unless you speak German or possess knowledge for random facts, you might know that "Wunsch" translates to "wish" in German. For how integrated this word is into creative development, I totally think I lucked out: What we wish for and how we envision our dreams coming to fruition are the seeds that make it a possibility. It's our starting point. What we do with that wish is up to us, and if you're reading this, I hope it's because you're looking for a way to make yours come to life.
Bringing your ideas to life should be an exciting journey, so while our goal is to craft the right message for a strong outcome, it's also to enjoy the process. I strive to create a transparent environment filled with an abundance of engaging and memorable ideas. As your guide from start to finish, you can expect close collaboration and a lot of communication.
Ready to tell your story? Get in touch.
Hey there! I’m Rachel, it's nice to meet you. I’m a Wisconsin-based designer with a true midwestern spirit. I thrive on simplicity, survive on organization, and seek out vibrant little details in all places — in nature, at the market, my parents' wallpaper, a creaky old stairwell. The painfully sentimental side of me is sometimes a burden (like how I’ve saved nearly every letter I’ve received in my entire life), but is a quality that greatly contributes to my work and fuels my passion for storytelling through design.
My path on this creative journey has been anything but straight, and has made for some fascinating, unexpected experiences. Fresh off the ship of college, I dove confidently into corporate waters because it was the only path I knew. After years in a fuzzy, carpeted cube at a Fortune 500 company collaborating with wonderful people but feeling unfulfilled by the work, I took a new job at a company with a big creative team and open floor plan. While the change was refreshing, I still found my mind lost in thought between the hours of 9-5, namely on freelance projects.
Through a developing sense of awareness, I realized that working one-on-one with other passionate humans pursuing their dreams was where I wanted to be.
My inspiration comes from no one particular place, but from the non-secret that life is short. Every single one of us has a different story to tell, and I love learning the details of those stories. It’s never too late or waste of time to write a letter on pretty paper, telling someone how awesome they are. Fall is my favorite season in all its crisp, autumn beauty, but you can’t beat spring when smells of dirt and rain are eminent. And even though my allergies are the worrrrst, seeing green appear in the form of tiny buds on sleepy branches sends my heart soaring.
I believe in the beauty of slowing down. That being present is one of The Hardest Things. Good coffee is very, very important and so are donuts; neither last long enough. My last name has been mispronounced since 1986, but the fact that it rhymes with “brunch” makes my day. You might find me having silly convos with my favorite people, losing track of time in second-hand bookstores, hiking the bluffs, or checking out the nearest ethnic restaurant. I’m fluent in German, love my fur babies, slow weekend mornings are my jam, and work doubles as a hobby. I cherish anything handmade and believe that the simple things in life are the best things.
You believe in hard work, and that success is worth celebrating.
You know that there’s always more to something than what meets the eye. (Aka, the story behind it!)
You live mindfully and treat work-life balance as the beast that it is, deserving of respect.
You're cool with chocolate before 10am, because some days are just like that.
You believe that being both kind and positive are super important.