Each of our purposes on this earth varies enormously, and it's up to us to discover and fuel what it is that sets our hearts on fire. What gets us out of bed every morning. What drives us from deep within.
What drives me is connecting with and serving other like-minded creative folks through the arts.
The core of my recent work has been helping to facilitate and create the visual narrative around small business brands. To these hard-working small business owners, I ask: would it feel like for your brand to do the heavy lifting for your business? To feel confident and down right excited to share your story?
In addition to design, I'm never far from my paint palette and enjoy experimenting with style and medium to see what I'll manifest next.
to do something meaningful, of course
why are you here?
that bring stories to life
& strategic design
Artful brand experiences
LET’S CREATE SOMETHING BEAUTIFUL, OKAY? • • • LET’S CREATE SOMETHING BEAUTIFUL, OKAY? • • • LET’S CREATE SOMETHING BEAUTIFUL, OKAY? • • • LET’S CREATE SOMETHING BEAUTIFUL, OKAY? • • • LET’S CREATE SOMETHING BEAUTIFUL, OKAY? • • • LET’S CREATE SOMETHING BEAUTIFUL, OKAY? • • • let’s create something beautiful, okay? • • • let’s create something beautiful, okay? • • • let’s create something beautiful, okay? • • • let’s create something beautiful, okay? • • • let’s create something beautiful, okay? • • • LET’S CREATE SOMETHING BEAUTIFUL, OKAY? • • • LET’S CREATE SOMETHING BEAUTIFUL, OKAY? • • • LET’S CREATE SOMETHING BEAUTIFUL, OKAY? • • • LET’S CREATE SOMETHING BEAUTIFUL, OKAY? • • • LET’S CREATE SOMETHING BEAUTIFUL, OKAY?
Brand Identity, Packaging
Hygge Home Goods
Brand Identity, Collateral
happy hills flower farm
driftless skincare
Brand Identity, Illustration, Socials
Apothik catering & Food truck
a.k.a. client stories
recent work
view more work
Brand Identity, Packaging, Illustration
in a nutshell
Get in touch
meet your designer
Hi, I'm Rachel — the founder, designer, and strategist here, and I'll be the one guiding your creative journey.
Each client story is explored with intention, crafted with care, and coupled with a deep understanding that experience is everything.
As your trusted creative partner, my goal is to build brand experiences that lead to trust, loyalty, connection, and confidence. And to do it through mutual respect, curiosity, and positivity.
I currently reside in the beautiful Coulee Region of Wisconsin with my husband, daughter, two cats, and two dogs.
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